Backed by Science, Powered by Women
We are more than women’s health advocates – we’re mothers, sisters, friends, and daughters who’ve seen firsthand how the challenges of menopause can turn lives upside down. Yet, the gap in treatment options often leaves women frustrated and empty-handed.
We couldn't find any supplements or non-prescription solutions that met our standards, so took matters into our own hands and created products that we could recommend. Every MiM product is the result of rigorous scientific study and consumer research.

Menopause Is Inevitable, Suffering Is Not
We Had To Do Something Different
Dr. Rachel Pope, OB-GYN, watched far too many menopausal patients leave her office empty-handed. No matter how uncomfortable their symptoms, the stigma and fear around HRT (hormone therapy) was greater, and many opted to “tough it out”†. Unable to help her patients with even a supplement recommendation (“They were all garbage!”), she knew she had to do more than the status quo.
As a supplement and CPG business veteran, Ashley had a front-row seat to what Rachel had observed. It was clear that women’s needs were not being met and that this could be a true white space business opportunity. She decided to leave her day job, partner with Rachel, and create products that worked to make women’s lives better.
We assembled an expert team of women’s healthcare providers, scientists, and formulators. After rigorous scientific research and testing, created a powerful line of hormone-free, non-prescription proven to be safe and effective at supporting women in midlife.
- Ashley & Rachel, Co-Founders