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Backed by Science, Powered by Women

Developed by our world-class team of women's health experts because we couldn't find any supplements or over-the-counter solutions that met our standards, every MiM product is the result of rigorous scientific study and consumer research. 

Meet Our Medical Team

Developed by our world-class team of women's health experts because we couldn't find any supplements or non-prescription solutions that met our standards, every MiM product is the result of rigorous scientific study and consumer research.

Dr. Rachel Pope

Gynecology & Sexual Health

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Dr. Danette Conklin

Psychology, Women's Mental Health

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Jean Marino, CNP

Gynecology, Sexual Health

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Anna Myers, CNP

Urology, Sexual Health

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Menopause Is Inevitable, Suffering Is Not

We Had To Do Something Different

Dr. Rachel Pope, OB-GYN, watched far too many menopausal patients leave her office empty-handed. No matter how uncomfortable their symptoms, the stigma and fear around HRT (hormone therapy) was greater, and many opted to “tough it out”†. Unable to help her patients with even a supplement recommendation (“They were all garbage!”), she knew she had to do more than the status quo.

As a supplement and CPG business veteran, Ashley had a front-row seat to what Rachel had observed, as those industries churned out products that fell short on science and long on marketing. It was clear that women’s needs were not being met and that this could be a true white space business opportunity. She decided to leave her day job, partner with Rachel, and create products that worked to make women’s lives better.

We assembled an expert team of women’s healthcare providers, scientists, and formulators. After rigorous scientific research and testing, created a powerful line of hormone-free, non-prescription proven to be safe and effective at supporting women in midlife.


- Ashley & Rachel, Co-Founders

Clinically-Proven Ingredients Formulated for Real Relief

We carefully chose functional ingredients backed by peer-reviewed clinical studies in the exact amount studied to relieve symptoms. On their own, single ingredients sourced directly from nature can be effective, but the right combination can make a world of difference. Our unique formulas combine ingredients in specific formulations to unlock their full power - we call them synergistic formulas. Because of that, each of our products was designed to be effective if taken alone, together (Day, Night), or even alongside hormone therapy.

Just as important as what we include is what we do not. Ingredients that can cause any harm (looking at you, Black Cohosh and Melatonin) or estrogenic activity in breast or uterine tissue are out. When and if an ingredient passes the research phase, we formulate with the the exact amount studied in order to ensure similar results. 

Click the links for clinical studies

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Click the links for clinical studies